Reflection:
PHEW! This week’s assignments were long! They were long but
they were extremely informative. We have been talking about Google Analytics
all semester but I never understood its inner workings. Although it was
extremely informative I was upset that I wasn’t able to go in and actually mess
around with it like we were able to do with AdWords. I feel like an expert at
AdWords now because I have spent so much time clicking around. I have a family
friend who is currently building a website for his business so I think once he
has it up and running I am going to set up Google Analytics for him so that I
can mess around with it and provide him with information/metrics about his
site. Maybe he will even pay me to set up an advertising campaign for him
through AdWords!
I also found the racial discrimination article extremely
surprising. Number one, I had never thought of racial discrimination and how
its portrayed via advertising and number two, readings those findings and the
research was upsetting. To think this is happening and people don’t even know
about it or realize it. Ok I am getting off my soapbox now.
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